• The viral buzz campaign will be the entry point to install a new branding offline and online campaign.
• The campaign objectives is to gain engagement with the 13-25 years old target and facilitate viral opportunities for all video assets.

 

• The proof by the opposite:
  - What if McDonald's turns into a sectarian brand?
  - What if you won't be able to come as your are anymore at McDonald's?
• Hidden camera shot a fake manager blocking real customers at the entrance...

 

On-going